Case Study.
Client.
Manchester Staff – Recruitment Agency
Services Provided.
Social Media Marketing, Email Marketing, SEO
The Challenge.
Manchester Staff approached us with a clear objective: to increase their lead generation and build a stronger, more visible brand presence in a highly competitive recruitment market. They needed a multi-channel marketing approach that would not only attract B2B clients but also engage candidates – all while positioning themselves as a trusted expert in their local community.
Our Approach.
We began by developing a social media strategy that placed their audience at the heart of the content. We asked, What do their clients and candidates actually want to see? From there, we created the ‘Living and Working in Manchester’ campaign, a content series that celebrated the city, highlighted lifestyle perks, and ultimately positioned Manchester Staff as more than just a recruiter, but a local expert. As a result, we helped grow their Instagram following from just over 2,000 to nearly 6,000.
To complement their social media growth, we also built out their email marketing function from scratch. This included segmenting their audience, introducing automation, and creating regular campaigns tailored to the interests of B2B clients. Their mailing list grew from zero to 3,000 engaged business subscribers.
Search engine visibility was another key pillar of our strategy. We crafted a comprehensive keyword plan and applied it across their core website pages, ensuring alignment with how their audience searches for recruitment services. Alongside this, we developed a blog content strategy that supported their SEO goals while also providing real value to readers.
The Results.
Throughout our time working with Manchester Staff, their inbound leads steadily increased month after month. With consistent content, thoughtful strategy, and a strong understanding of their audience, we helped transform their marketing into a reliable engine for growth – online visibility, lead generation, and brand reputation all strengthened significantly.
“From the offset, Amy took the time to understand our business and audience. The social media strategy increased our Instagram following significantly and it also helped us connect with our community. Amy also worked on our email marketing from scratch, engaging current and new clients and set up all of our automations which have made our lives so much easier. The work on the website Amy implemented has had a great impact too. Amy is professional, creative, and always proactive, we couldn't recommend her more.”
- Alex Platt, Managing Director